FINAL DOCUMENTARY

FINAL DOUBLE PAGE SPREAD

FINAL POSTER

Evaluation 1 - In what ways does your media product use, develop or challenge forms and conventions of real media products?

In this question I am going to be looking at the way that real media texts have influenced and started my creative skills in the short documentary, newspaper advert and double paged spread I made as part of my media portfolio.

Short Documentary

Here is our short documentary...

Genre

The genre of this short is a documentary. We decided that the topic of documentary we wanted to look at was a farm and a day in the life of a local farmer that deals with a mixture of livestock and produce. We wanted to show how farming can be enjoyable and rewarding for farmers, however there are shocking facts and realities that need to be recognized. This documentary is categorized as an observational  documentary, this is because the camera spontaneously follows the farmer and the jobs that he does in and around the farm on a normal day. As well as being an observational documentary, there is hints of an interactive documentary due to the interview between the farmer and camera. 

Interactive features...

A conventional link with this documentary...   

Charecter

Farmer

Name: Richard Lainbury

Age: 54

Married 

1 child

Farming style: Sheep, chickens/ eggs and mushrooms  

Conventions for farming documentaries 

Here is an example of a short farming documentary called Soy Farming. Our farmer follows the typical conventions of a farm with the mise en scene we have used. His costume is one of a typical farmer with a traditional shirt, overalls and a fleece when it is cold. As well as the mise en scene, the two farmers are of the same kind of age. This is very stereotypical of farmers being older. This then means that the audience will be able to associate with the short as it is what they would expect it to be like. Therefore this means that our target audience will be pulled in by the expectation of their initial thoughts. 

Location

Here are some images of our location. 

The location we used is the main focus of the short. This is a very stereotypical representation of a farm and what a British farm looks like and how out target audience would expect to see the farm. 

Conventional locations...

Narrative

The narrative of this short is quite simple, yet interesting. We chose to show the every day tasks and the farmer enjoying the work he does and the passion he has in it. However we have put a twist on this, because in some inter titles we have shown some shocking facts about the reality that farmers have to cope with and the stress and pressure they are put under to feed the world with the little amount of land there is to use. 

linking convention followed...

We have followed the conventions of this documentary with the highs and lows of farming.

Facts and stats

We decided to use inter titles with facts on them. They were quite plain and simple. We have done this because we want it to have a dramatic effect on the viewer and their opinion on the short. 

Sound

We decided to use non-dietetic sound within our short. This is because we wanted to follow conventions and ideas of what farming is. A T.V show that uses dietetic sound in the UK is Countryfile. They ideologist the idea that farming is idyllic and not stressful. 

Interview

As shown above we used an interview with our farmer. We decided to do this because we wanted the viewer to feel really engaged with the farmer and his life. To make them feel like they are really there with him and watching what he is doing. 

Here is a real media text that uses the same conventions 

Evaluation 2 - How effective is the combination of your main product and ancillary texts?

Evaluation 3 - What have you learnt from your audience feedback?

Target audience

The target audience we were young adults and middle aged people. This is because we feel like they will be most interested as to what farmers do and want more of an incite into their life. We presume that men would most likely watch this because farming is seen as an extremely manly job and environment to be in. We also expect there to be more city people that will look at the short. This is because we think that city people will be interested in the perfect retreat/ job as they believe that in the country it is less stressful and more interesting then their day to day lives

Social media 

I used a social media site to create some feedback from my target audience. I decided to use Facebook because it was an easy access to a wide target audience. I believe there are some flaws within using social media as there can be some people with extreme views or not of the target audience so they may make extreme comments or give invalid answers. 

Evaluation 4 - How do you use media technologies in the construction and research, planning and evaluation stages?