Research: What is the difference between a trailer and a teaser trailer?

The main difference between trailer and a teaser trailer is the hype and the length of the trailer.
A teaser trailer is a lot shorter and punchier. The main aim is to create hype and for people to go mad over social media. However a trailers main purpose is to get people to go and watch the film. Whereas a teaser trailer is to advertise more and to access the target audience.

Research: What is a teaser trailer?

Definition

A teaser campaign is an advertising campaign which typically consists of a series of small, cryptic, challenging advertisements that anticipate a larger, full-blown campaign for a product launch or otherwise important event. These advertisements are called "teasers" or "teaser ads". A teaser trailer fir an upcoming film, television programme, video game or similar is usually released long in advance of the product, so as to "tease" the audience.

A teaser trailer is normally between 0.30 and 1.30 long. They are a lot shorter, with montage editing. The main idea of a teaser trailer is to start hype and to get people talking about the film. Therefore making them want to go and watch it. Hype is normally started off with on of the dramatic scenes being publicised and people talking about it on social media and blogs.

Research: What is a trailer?

Definition

A trailer or preview is an advertisement or a commercial for a feature film that will be exhibited in the future at a cinema. the term 'trailer' comes from there having originally been shown at the end of a future filmscreaning.

A full trailer is usually between 1.30 and 5.00 long. Therefore they can go into depth of what the film is about and try to sell it to the target audience. Trailers are usually a montage of lots of different scenes in the film. They normally give an outline to the main storyline, however they leave a cliff hanger. Making the viewer want to go and see the film in the cinema or on DVD.

Reserarch: Methods of promotion

There are many different methods of promotion in the film industry

Heritage Marketing

Heritage marketing is the 'older' style of marketing. I is done through any way, apart from digitally. For example a radio advertisement would be seen as heritage marketing. As it isn't digital and has been around for years. As well as 

Digital Marketing

Digital marketing is when advertisements happen in a digital format. 

Web2.0 + Viral Marketing

Web 2.0 is mainly focused around social media. this also links in with viral marketing within the way that they both work. Viral marketing normally starts a hype. Meaning that they could send out emails or sponsor themselves on a social media site. This then makes more people interested and advertises to the wider target audience without having to put a lot of work into it.
TEDS 

Introduction

This blog is going to show you how, as a young film maker, I will be making a promotional package for a new film. This package will include a trailer, film magazine front cover that features the film, as well as a poster for the film.