Research: What is a teaser trailer?

Definition

A teaser campaign is an advertising campaign which typically consists of a series of small, cryptic, challenging advertisements that anticipate a larger, full-blown campaign for a product launch or otherwise important event. These advertisements are called "teasers" or "teaser ads". A teaser trailer fir an upcoming film, television programme, video game or similar is usually released long in advance of the product, so as to "tease" the audience.

A teaser trailer is normally between 0.30 and 1.30 long. They are a lot shorter, with montage editing. The main idea of a teaser trailer is to start hype and to get people talking about the film. Therefore making them want to go and watch it. Hype is normally started off with on of the dramatic scenes being publicised and people talking about it on social media and blogs.