Wednesday, 17 September 2014

Reserarch: Methods of promotion

There are many different methods of promotion in the film industry

Heritage Marketing

Heritage marketing is the 'older' style of marketing. I is done through any way, apart from digitally. For example a radio advertisement would be seen as heritage marketing. As it isn't digital and has been around for years. As well as 

Digital Marketing

Digital marketing is when advertisements happen in a digital format. 

Web2.0 + Viral Marketing

Web 2.0 is mainly focused around social media. this also links in with viral marketing within the way that they both work. Viral marketing normally starts a hype. Meaning that they could send out emails or sponsor themselves on a social media site. This then makes more people interested and advertises to the wider target audience without having to put a lot of work into it.
TEDS 

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